Development of new customer acquisition strategies and tactics
Develop and implement a new customer acquisition strategy, targeting French-speaking Markets.
Identify and analyse high-potential market segments, based on customer needs and sector trends.
Define monthly, quarterly, and annual growth targets closely with the management.
Analysing sales results (KPIs) and providing regular reports to management on progress towards targets and forecasts.
Optimise outbound and inbound processes and implement key performance indicators to monitor the effectiveness of the acquisition strategy.
Managing the New Business Team
Managing and organising a team of Account Executives (AEs), coordinating Sales Development Representatives (SDRs) for the French market, and working closely with the Group's Head of Business Development.
Define priorities, monitor the team's performance, and adjust sales approaches to maximise results.
Organise regular training sessions to maintain high performance and expertise within the team.
Ensuring that information is fed correctly back into the CRM so that the management tools are operational.
Prospecting and acquiring new customers:
Regularly exchanging with other European teams to market the JustRelate group's portfolio.
Organising the entire sales cycle for acquiring new customers: prospecting, qualification, offer presentation, negotiation, and closing.
Developing a portfolio of prospects via various channels: inbound marketing, outbound prospecting, partnerships, professional networks (LinkedIn, events, etc.).
Implement targeted prospecting actions to generate new opportunities (cold calls, emailing, webinars, etc.).
Participating in events and developing relationships with market players (conferences, trade fairs, meetups, etc.).
Collaboration with other JustRelate services
Organising events in which the company participates or to which it is invited with the Marketing teams.
Ensuring that the correct information is fed back to the product team to fine-tune the offering in line with feedback from the field.
Working with the Customer Success and Account Management team to ensure smooth customer training and integration.