Vistar Media is a programmatic technology provider for the digital out-of-home (DOOH) advertising industry, offering an end-to-end platform for media owners and marketers. The company provides a Demand-Side Platform (DSP) to help brands buy DOOH inventory, a Supply-Side Platform (SSP) for media owners to monetize it, and other tools like a content management system (CMS) and data management platform (DMP). Vistar Media focuses on enhancing DOOH with data, automation, and measurement to enable targeted, measurable, and efficient advertising campaigns for brands.