Carts Guru is a marketing automation software company founded in 2017 by David Laloum and Maxime Pruvost to help e-commerce businesses grow their sales. Initially focused on retargeting abandoned carts, the company has evolved to offer a multichannel marketing platform that uses a combination of email, SMS, and Facebook Messenger to engage customers. It provides automated workflows, personalized messaging, and campaign analytics to help e-commerce merchants increase revenue and customer retention.