Datawords Group is a company specializing in e-multicultural technologies that help international brands manage and localize their digital content for global markets. They provide services like translation, multilingual technology integration, and international web marketing to ensure a brand's content resonates authentically with local audiences across different cultures and platforms. Datawords uses a combination of "Emotional Intelligence" (EI) and "Artificial Intelligence" (AI) to create, deploy, and manage this content.