Supermetrics is a marketing intelligence platform that automates data gathering from marketing and sales platforms, making it easier to analyze and report on performance. It connects to over 150 data sources like Google Ads, Facebook Ads, and Google Analytics, and sends the data to tools such as Google Sheets, Looker Studio, Excel, and various data warehouses. The platform helps businesses and agencies build reports, monitor performance, and make data-driven decisions by consolidating data into one place for analysis.