IPG Mediabrands is the media and marketing solutions division of Interpublic Group (IPG), a global company that provides media strategy and execution for advertisers. It manages billions in marketing investments for clients through its network of agencies like UM, Initiative, and Mediahub, as well as specialized units such as KINESSO and MAGNA. IPG Mediabrands operates in over 130 countries with more than 18,000 employees and has a mission to help clients "win in the marketplace" through data, technology, and creative solutions.