Amazon is an American multinational technology company focused on e-commerce, cloud computing, and digital streaming. Founded by Jeff Bezos in 1994 as an online bookstore, it has grown into an "everything store" with a vast range of products and services, including Amazon Web Services (AWS), digital streaming, and consumer electronics like Kindle and Echo. The company's core principles revolve around customer obsession, passion for invention, operational excellence, and long-term thinking.