Meitu is a Chinese AI-driven tech company, founded in 2008, famous for its popular photo and video editing apps that use AI for beautification, filters, and design, aiming to simplify visual content creation with a focus on "beauty". Key products include the flagship Meitu app, BeautyCam, Wink, and DesignKit, used globally by millions to digitally enhance images, create art, and transform styles. Beyond apps, Meitu also offers AI platforms and solutions for the beauty industry and has a presence in smart hardware.