Fanatics, Inc. is a massive global digital sports platform that started as an online retailer for licensed sports merchandise (jerseys, gear) and has expanded into trading cards & collectibles, sports betting & iGaming, and live events, creating an integrated ecosystem for sports fans to buy, collect, and bet. Fanatics Inc They partner with major leagues, teams, and athletes worldwide, operating brands like Lids and owning vast fan data to enhance the fan experience.