Equativ is a global, independent advertising technology platform that provides tools for publishers and advertisers to manage digital ad campaigns, focusing on privacy, video (CTV), and retail media, with solutions like its SSP, ad server, and curation platform (Maestro) to create transparent, high-quality, and effective ad experiences. Formerly Smart AdServer, the company merged with Sharethrough and acquired Kamino, expanding its capabilities in programmatic video, Connected TV (CTV), and retail media, aiming for fair value and performance across the digital ecosystem.