Liv-ex is the global exchange and market data provider for the fine wine trade, creating transparency, efficiency, and safety for businesses to price, buy, and sell wines through its technology, data insights, and logistics services. Founded in 2000, it serves over 600 members (merchants, start-ups) by offering real-time market data from actual transactions, trading platforms, automation, authentication services, and warehousing, making it the world's largest and most liquid fine wine market.