Wheely" refers to Wheely Ltd., a luxury ride-hailing service that provides chauffeur-driven journeys through a mobile app in cities like London, Paris, and Dubai. It focuses on protecting clients' time by offering on-demand or scheduled rides in premium vehicles, along with concierge services and an emphasis on discretion and safety. The service was founded in 2010 by Anton Chirkunov and operates with a focus on modern design and high standards of service.