Rakuten France is the French branch of Rakuten, a Japanese e-commerce company known for its online marketplaces, loyalty programs, and tech-driven services. Formerly PriceMinister, Rakuten France is a major French e-commerce platform offering new, used, and refurbished products, emphasizing the circular economy and providing a cashback system through its Club R loyalty program. The company also supports professional sellers with digitalization services and logistics solutions like its Rakuten Fulfillment Network.