Sales Account Executive

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About Appen

Appen is a global leader in providing high-quality training data and data-platform solutions that power enterprise AI — from text/audio labeling to large-scale image/video annotation and LLM customization. Appen combines a scalable platform and managed services to deliver trusted datasets for leading AI programs and enterprise customers.

Website: https://www.appen.com

Account Executive — EMEA

Location: Remote within EU

Reports to: Senior Manager, EMEA Region

About the Role

We are looking for a results-driven Sales Account Executive to grow enterprise partnerships for our AI data services, including data annotation, data collection, and content moderation.

Key Responsibilities

1. Identify and develop client business needs for AI data services and establish commercial relationships. Prospect, qualify, and manage inbound and outbound leads; build a strong, predictable sales funnel to achieve revenue targets and sales KPIs.
2. Run consultative, full 360° sales cycles with clients, translating technical requirements into commercial proposals covering LLM projects, data platform subscriptions, and managed annotation engagements.
3. Partner with Solutions, Customer Success, Product, and Legal teams to create replicable offer packs and pricing for local markets. Work closely with the project team to ensure smooth delivery.
4. Actively participate in AI industry events and exhibitions, client workshops; gather market intelligence and monitor competitor activity.
5. Demonstrate a proven track record of selling complex AI data services or data solutions to large enterprises.
6. Report regularly to the Senior Manager for the EMEA region.

Required Qualifications

1. Proven B2B sales experience across EU or a designated territory, with a track record of leading deals and structuring long-term commercial relationships.
2. Excellent business English; additional European or APAC languages are a plus.
3. Willingness to travel across the region.
4. Strong network and experience closing multi-million dollar deals, preferably in AI-related fields.
5. Solid knowledge of LLMs, ML, and AI.
6. Hunter mentality and self-starter profile.
7. Hands-on experience closing deals in one or more of the following: AI/ML platforms, data services/annotation, language technology/localization, crowdsourcing platforms, or NLP/speech technology.

Nice to Have

1. Direct experience selling data annotation, ML training data, or LLM customization services.
2. Exposure to procurement cycles at hyper scalers or large telecoms/enterprises.
3. Experience managing teams and P&L responsibility.

Why Appen

Appen has been a leader in AI training data for over 25 years, providing high-quality, diverse datasets that power the world's leading AI models. Our end-to-end platform, deep expertise, and scalable human-in-the-loop services enable AI innovators to build and optimize cutting-edge models.

We specialize in creating bespoke, human-generated data to train, fine-tune, and evaluate AI models across multiple domains — including generative AI, large language models (LLMs), computer vision, speech recognition, and more. Our solutions support supervised fine-tuning, reinforcement learning with human feedback (RLHF), model evaluation, and bias mitigation.

Our advanced AI-assisted annotation platform, combined with a global crowd of over 1 million contributors in more than 200 countries, ensures the delivery of accurate and diverse datasets.

At Appen, we foster a culture of innovation, collaboration, and excellence. We value curiosity, accountability, and a commitment to delivering the highest-quality AI solutions. We support work-life balance with flexible work arrangements and a dynamic, results-driven environment — working alongside the world's top technology companies to shape the future of artificial intelligence.

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