Founding GTM
- Armature (YC P26)
- Hybrid (Paris, Île-de-France, France)
- Nov 06, 2026
-Job description:
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Our research brings customers to us today, but we haven’t yet built a repeatable way to find the next ones. You own that: you build our go-to-market function, in marketing and in sales, because the two go together for us.
It starts with what we publish. You turn our studies into content, you run the campaigns that share it, and you work with our applied research engineer to make each study a lead magnet.
From there, you build the pipeline. You automate as much of it as you can, you do the outreach yourself, and you run the first calls and discovery meetings. You work on deals with the founders, and as you ramp up, you take them through to closing.
Agent Experience is a new category, so the way you explain it will shape how the market understands it.
What you will do
Marketing:
- Find & write the story in each study that developers will want to share.
- Test the channels, keep the ones that work and learn through iterations.
Sales:
- Build the automations that find, qualify and reach the right prospects.
- Own the outreach and keep a clear view of what converts.
- Run first calls and discovery meetings. Close deals with the founders as you ramp up.
- Help us iterate on our value prop.
Who we look for
- You have a tech-savvy business profile, and new grads are welcome.
- You automate your own work through coding agents: you split the work, guide the agents and understand what they produce, and this is the skill we value most.
- You like to write, and you can explain a technical finding to developers.
- You’re not scared of the hard part of the job: cold outreach, rejection and follow-ups.
- You can lead a discovery meeting, and you want to learn fast.
- You have high agency: you choose the channels and the tools, and you own the result.
Not a fit if
- You expect a playbook and a list of leads on day one.
- You want to manage a team before you have sold.
- You want to do only marketing or only sales.
- You prefer to do by hand what you could automate.
About the interview
- An intro call with one of the founders.
- A business case.
- A paid trial day with the team.
About Armature
Software has a new kind of user. For 30 years it was built for people who click through screens, and now agents read the docs, choose the tools, write the integrations and run the product. UX and DX are merging into Agent Experience (AX), and we believe the entire product stack has to be reinvented for it, from how a product gets discovered to how it’s built, measured and sold.
Armature is here to lead that reinvention, and we’re starting where the shift is already real. Today we help developer tools get picked by coding agents and understand how agents use them.
We are a research-led company. We run public studies on how coding agents choose tools and publish them as open leaderboards, with every trace available. Most of our customers find us through this research.
We are backed by Y Combinator (P26). Our customers are mostly US devtool companies, with high ACV.
We are two founders and we approach this shift as engineers. Louis studied at Centrale and scaled AI agents at Joko. Theodore studied at l’X, was a forward deployed engineer at Palantir, then a founding engineer at Tsuga. We iterate fast in a space that changes every week, and we’re now building the founding team that will take on the rest of the stack.
What we value
- Unreasonable ambition: Software was built for people who click through screens, and we believe the entire product stack has to be reinvented for agents, so what we do today is only the start.
- Customer obsession: We build Armature to help our customers be the next software winners in the agentic era. Nothing drives us more than bringing them value, daily, and quality is our top focus.
- Healthy impatience: We ship, measure and change course in days, and speed is never a reason for poor work.
- Unprompted ownership: When we see that something needs doing, we do it without waiting for instructions, and we own the result.
- Friends at work: We treat each other the way good friends do, which means we tell each other the truth, including the bad news and our own mistakes. We listen first, and we look out for each other when things get hard. Work is also more fun with people you like, so we laugh a lot and we celebrate our wins together.
Benefits
Competitive compensation
💸 Top-market compensation
🍰 Meaningful equity for everytone
All the essentials & more
💳 Swile meal vouchers
👨⚕️ Best-in-class health insurance through Alan
🖥️ Personal budget for work equipment in addition to the lent Apple MacBook Pro for work
🚇 Public transport
A great team in a great office
🏛️ A beautiful office in Central Paris (Opéra)
🍻 Regular team events
-company
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-travel Requirement
-Main language(s)
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Coding agents like Claude Code, Codex and Cursor now decide which tools get installed in a codebase. Armature runs the real agents inside a panel of realistic repositories, measures whether they pick you, and works with your team on the docs, SDK and content changes that make them choose you. Every change is tested on real agent runs before it ships.
Once agents use your product, Armature shows you what users do with it through AI, with self-serve MCP analytics and evals that catch regressions before your users see them.