Field Marketing Manager - France

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France is one of Planon's strategic markets within the Europe West region. We are looking for a Field Marketing Manager who can turn marketing strategy into high-impact campaigns, commercial opportunities, stronger customer satisfaction, and greater visibility in the French market.

This is a strategic and hands-on role. You will work closely with Sales, Customer Success, Partners, and Global Marketing, joining a small local team within an international, matrixed marketing organization. Ownership, prioritization, and disciplined execution are essential.

What you will do

• Build, execute, measure, and continuously optimize the France marketing plan in line with the Europe West go-to-market strategy and global marketing strategy.
• Lead integrated demand-generation campaigns across ABM, digital channels, webinars, and events to support new business growth.
• Plan and coordinate professional events, trade shows, roundtables, and customer initiatives in close partnership with Sales.
• Localize global content for the French market, create relevant local content, and maintain a consistent brand presence across channels.
• Support customer growth by developing and executing relevant initiatives such as campaigns, events, webinars.
• Leverage our market key players, partners and influencers with joint activities
• Track campaign performance, maintain data quality in Salesforce and marketing automation platforms, and turn results into actionable insights.
• Manage multiple projects at once, prioritize high-impact activities, and monitor the local marketing budget.

Profile

You combine marketing judgment with hands-on execution and can work effectively across multiple stakeholder groups. You are comfortable operating autonomously in a fast-paced environment while staying closely aligned with Sales and the wider marketing organization.

Must-haves

• At least 8 years of B2B marketing experience, including strong experience with digital demand-generation campaigns.
• Hands-on experience organizing professional events such as trade shows, webinars, roundtables, or customer events.
• Strong analytical skills and a performance- and data-oriented approach.
• Creative thinking, critical analysis and problem-solving skills, along with innovative Marketing expertise
• Experience working in a decentralized or matrixed marketing organization with multiple stakeholders.
• Native French and professional fluency in English, both written and spoken. Excellent written skills in French.
• Practical experience with Marketo or other marketing automation platform and Salesforce
• A Master's degree in marketing, or a related field.

Good-to-haves

• Experience in software, SaaS, or technology.
• Experience with ABM, partner marketing, customer marketing, or influencer marketing.
• Knowledge of Google Analytics, a CMS, or related tools.

We offer

A visible, high-impact role in an international organization with hybrid working. The target location is the Paris area, with regular office presence.

Planon offers a collaborative, learning-oriented environment, continuous development opportunities, and strategic projects with leading organizations.

Salary range: € 55.000,- - € 69.000,- gross per year, depending on experience. This range will reflect a good faith estimate of the expected compensation for this role, based on objective, non-discriminatory, role-related criteria. The total compensation package includes variable compensation and additional benefits.

Find out more about our benefits in France: France benefits

Planon is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable law.

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