Strategic Account Manager

Who are we looking for?

We are looking for a proactive B2B Sales Specialist who enjoys working directly with clients and building long-term relationships. This role suits someone goal-oriented and independent, who feels comfortable with consultative sales, face-to-face meetings, and presenting tailored solutions. If you naturally develop client portfolios, work effectively with leads, and use CRM and sales analysis as part of your daily work, we would be happy to meet you.

Responsibilities

Client Portfolio Management

• Manage and grow an assigned B2B client portfolio, with a strong focus on building long-term relationships.
• Proactively maintain contact through phone, email, and especially face-to-face meetings at client sites or in the showroom to understand needs and strengthen partnerships.
• Achieve monthly sales targets for the assigned portfolio.
• Actively propose new solutions, products, and initiatives that increase the value of the cooperation and deepen client engagement.

Handling Incoming Sales Leads

• Engage with potential clients generated by marketing or other sources, primarily through face-to-face meetings, as well as phone and email communication.
• Conduct consultative sales conversations focused on understanding client needs and tailoring solutions accordingly.
• Aim to convert at least 50% of handled leads into sales.
• Consistently work on nurturing relationships and turning potential contacts into long-term clients.

Product Presentation and Promotion

• Support clients in selecting the most suitable advertising and exhibition solutions.
• Prepare and send personalized sales proposals based on a prior analysis of client needs.
• Present products during sales meetings - both online, in the company showroom, and at the client’s location.
• Aim for at least 50% conversion from both sent proposals and sales meetings.
• Build long-term client relationships through advisory support, product education, and consistently delivering value.

Client Relationship Development

• Ensure high-quality client service and satisfaction after order completion.
• Collect feedback on products and services to improve client experience.
• Collaborate with the marketing team to create promotional content and campaigns.

Sales Monitoring

• Track daily progress toward sales goals using the CRM system (HubSpot).
• Analyze the effectiveness of activities - calls, meetings, proposals, and closed deals.
• Develop short-term action plans based on weekly and monthly results.
• Monitor sales trends, market developments, competitors, and new industry products.

Sales Target Achievement

• Responsible for meeting monthly sales targets, including both new and existing clients.
• Independently plan and execute sales activities to reach or exceed goals.
• Continuously improve sales strategies by analyzing results and implementing corrective actions.

Reporting and Analysis

• Update CRM (HubSpot) daily - calls, sent proposals, scheduled and completed meetings, sales.
• Conduct weekly sales analysis and identify areas for improvement.
• Prepare monthly progress reports and collaborate with the team leader on development and corrective actions.

Qualifications

Experience and Approach

• Minimum 2 years of B2B sales experience, preferably in advertising or related industries.
• Ability to manage client portfolios and build, develop, and maintain long-term business relationships.
• Proactive attitude - initiates contacts, proposes new opportunities, and explores various communication channels.
• English language skills at minimum B2 level — able to communicate confidently with international employees, conduct meetings, and prepare written communications.

Results and Effectiveness

• Goal-oriented - motivated by achieving and exceeding sales targets.
• Focused on sales growth and capable of closing deals effectively.
• Experienced in working with leads and maintaining high conversion rates (50%+).

Communication and Presentation

• Strong communication and negotiation skills - comfortable with phone calls, online and offline meetings, product presentations, and business discussions.
• Able to prepare and present personalized proposals convincingly both online and offline.

Organization and Analytical Skills

• Independent and organized - can manage own calendar, analyze effectiveness, and prioritize tasks.
• Daily use of CRM tools (HubSpot) - track activities, analyze data, and plan next steps.
• Analytical mindset - able to interpret results and optimize sales actions accordingly.

Client Relations and Quality

• Maintains excellent client relationships, focusing on service quality, feedback, references, and recommendations to strengthen brand credibility.
• Knowledgeable about the market and competitors, follows industry trends, and applies this knowledge to effective sales strategies.