Marketing & Business Development Manager

Location: Paris, France

About the Team

The Marketing, Business Development, and Communications team plays a critical role in defining and executing the firm's global client strategy.

The team supports partners and lawyers in:

• Building trusted advisor relationships with clients.

• Developing long-term institutional client partnerships.

• Winning new business opportunities.

• Increasing the firm's global visibility.

• Strengthening its position as a leading international law firm and thought leader.

The function operates as one integrated global team, working closely with Communications, Business Development, Events, CRM, sector groups, practice groups, and client teams across all offices.

Role Overview

Reporting to the Marketing, Business Development & Communications Department in France, you will actively contribute to the definition and implementation of business development and marketing strategies for the French practice while collaborating extensively on European and global initiatives.

As a strategic business partner, you will work closely with lawyers and marketing professionals across the global network to develop, execute, and measure high-impact business development, marketing, and communication initiatives.

A key responsibility of the role is ensuring that campaigns, client development initiatives, and business proposals generate measurable business value and return on investment (ROI).

Key Responsibilities

Business Development

Strategic Planning & Budget Management

• Develop Marketing & Business Development action plans in partnership with partners and associates.

• Define and manage budgets for assigned practice groups and sector teams.

• Align local initiatives with European and global business development strategies.

Pitches, Proposals & RFP Management

• Coordinate responses to Requests for Proposals (RFPs).

• Lead the production of client pitches and commercial proposals in both English and French.

• Ensure the highest quality standards for all business development materials.

• Redesign and optimize proposal processes, tools, and best practices.

Client Development

• Create client presentations and package service offerings for prospects and existing clients.

• Support lawyers in managing relationships with strategic and priority clients.

• Promote cross-selling opportunities across client accounts.

• Organize client roadshows and relationship-building initiatives.

International Collaboration

• Participate actively in European and global business development campaigns.

• Share best practices across offices and regions.

• Support cross-border business development initiatives.

Market & Competitive Intelligence

• Conduct strategic market research and competitive analysis.

• Monitor industry developments and client activity.

• Identify and pursue new business opportunities.

Marketing & Communications

Rankings, Directories & Awards

• Manage submissions to leading legal directories, rankings, awards, and league tables.

• Coordinate annual submission processes and response strategies.

• Ensure consistent positioning of the firm's expertise and achievements.

Brand Development

• Collaborate with lawyers and internal teams to strengthen brand visibility and market positioning.

• Develop communication strategies for practice groups and industry sectors.

Integrated Marketing Campaigns

Design and execute 360-degree marketing campaigns, including:

• Thought leadership publications

• Client communications

• CRM campaigns

• Webinars

• Social media initiatives

• Public relations activities

Work closely with local teams and global centers of excellence to maximize campaign effectiveness.

Performance Measurement

• Define and monitor key performance indicators (KPIs).

• Measure campaign effectiveness and business impact.

• Analyze ROI across marketing and business development initiatives.

• Provide recommendations for continuous improvement.

Candidate Profile

Education

• Master's degree (Bac+5 equivalent) from:

  • Business School

  • University

  • Political Studies Institute (IEP)

  • CELSA

  • Or a related institution

Specialization in one or more of the following:

• Marketing

• Business Development

• Communications

• Law

Professional Experience

• 6–10 years of experience in:

  • Marketing

  • Business Development

  • Pre-sales

  • Client Development

Experience should ideally be gained within international, high-value B2B environments such as:

• International law firms

• Consulting firms

• Financial services organizations

• Investment funds

• Banking institutions

• Audit firms

• Technology companies

Skills & Competencies

Languages

• Fluent French and English (written and spoken).

• Comfortable working in an environment where at least 50% of interactions occur in English.

Business Development Skills

• Proposal and pitch management.

• Client relationship management.

• Strategic planning and execution.

• Cross-selling and account development.

• Market intelligence and competitive analysis.

Marketing Skills

• Campaign development and execution.

• Brand positioning.

• Thought leadership marketing.

• Content strategy.

• Performance measurement and ROI analysis.

Technical Skills

• Strong knowledge of CRM systems.

• Advanced presentation and proposal creation tools.

• Ability to work with KPIs and business metrics.

Personal Qualities

• Excellent interpersonal and stakeholder management skills.

• Diplomatic and collaborative approach.

• Highly organized, rigorous, and proactive.

• Strong project management capabilities.

• Ability to manage multiple priorities simultaneously.

• Excellent writing, synthesis, and communication skills in both French and English.

• Continuous learning mindset.

What the Firm Offers

Career Development

• Personalized learning and development plan.

• Continuous professional growth opportunities.

• Exposure to international and cross-border projects.

Work Environment

• Multicultural and highly international workplace.

• Inclusive culture where individuals can thrive and develop.

• Extensive collaboration with global teams and senior stakeholders.

Compensation & Benefits

• Competitive compensation package.

• Comprehensive health and life insurance fully funded by the firm.

• Access to an on-site fitness center.

• Bicycle facilities.

• Employee benefits committee programs.

• High-quality company restaurant.

Ideal Candidate Profile

The successful candidate combines:

• Strong Business Development expertise.

• Strategic marketing capabilities.

• Exceptional proposal and pitch management skills.

• Experience working with senior stakeholders and partners.

• Ability to drive client growth and revenue generation.

• Strong analytical skills with a focus on measuring ROI and business impact.

• Experience operating within complex, international professional services organizations.