On-Trade Business Development Manager

Position

Founded in 1765, Hennessy has been crafting and elaborating cognacs in the heart of the Charente region in France for 260 years. The Maison is renowned for its commitment to quality, craftmanship, innovation and sustainable practices and today Hennessy is a proud leader in International Premium Spirits.

With distribution in more than 160 countries worldwide, Hennessy generates 99% of its sales from export. This global footprint requires an international brand outlook that blends global positioning perfectly with local culture. Across its portfolio Hennessy invests to deliver value, differentiation, and craft unmatched experience for our end consumer.

Hennessy is part of Moët Hennessy, the Wines and Spirits Division of the LVMH Group, which brings together over 70 iconic Maisons across the world of luxury.

The On-Trade Business Development Manager role operates across all global sales of Hennessy and across its full portfolio of product qualities. He/she directly manages a central A&P budget and influences the full A&P agenda.

Job Responsibilities

As a team member of Hennessy's "Direction Internationale", he/she will be in charge of :


Defining the vision, ambition & guidelines for Maison Hennessy for the On-Trade, in coordination with the International & Marketing teams; will contribute to the Strat Plan work by sharing volumes, price & A&Ps ambition for the On-Trade always in a short & lon-term horizon.
Animating a group of regional champions / stakeholders in charge of relaying the On-Trade ambition into their regions; needs to create trust with a group of 5/7 people in the market through influence.
Centralizing the needs & the feedbacks from markets, finding the appropriate solutions / answers & making sure that these Maison activations are well adapted to the markets; this might require the implementation of a specific tool / platform;
Creating excitement & share of heart within Moët Hennessy, Maison Hennessy, regions & markets about the Hennessy On-Trade ambition, using the adequate incentives & celebration tools; will have to show creativity & passion.
Contributing to continual improvement (guidelines, tools, targets, adhoc needs) by working on the ROI of the On-Trade activations & by sharing best practices; one of the objectives is to improve consistency in execution (One Hennessy) while having appropriate tools in markets.
Managing the On-Trade maison budget - has to work on synergies with Hennessy My Way Program.
Coordinating the development of the required tools & assets in tight collaboration with marketing & development teams; will require project management skills & agility to deliver tools quickly, efficiently & at the right cost.


Profile

10+ years of experience, in high-end spirits, luxury goods, hospitality industries, with a combination of roles offering a broad view of consumer connections (Operational Marketing, Brand management, Innovation, Trade/On-Trade).

Technical & management skills :


Strategic thinking
World-class Marketing skills : integrated communications, product development, insights and analytics, trade programs, digital, new channel, consumer journey...
Exceptional cross-functional leadership skills
Business savviness & financial acumen
Project leadership


Personal & interpersonal skills :


Result oriented, driven for creative solutions
High sense of aesthetics, cultured, sophisticated
Consumer Focus
Impact & influence
Outstanding communication skills both written and oral
Fluent English & French