Description of the company
Build a market. Not just a territory.
Some commercial roles ask you to develop an existing client portfolio. Others ask you to execute a proven sales process.
This one asks something different. Our client is opening Belgium for the very first time. The market already exists. The demand already exists. The first customers already exist.
What doesn't exist yet is the person who will become the face of the company in Belgium.
If building something from the ground up motivates you more than inheriting someone else's territory, this opportunity deserves your attention.
Our client is the French reference for Energy Management in commercial and public buildings. 150 employees, 250+ active clients, 1 TWh of energy savings generated in 2025. The company is an autonomous subsidiary of a European industrial group with €3 billion in revenue present in 100+ countries. After validating its model in France and deploying it across several European markets, our client is organically entering the Belgian market.
Role & Responsibilities
This isn't about launching a market from scratch, it's about accelerating one that's already taking shape.
Belgium is no longer a hypothesis. A first public client has already been signed, a strong commercial pipeline is growing in Wallonia, and new Belgian regulations are making Energy Management an increasingly strategic priority for public organisations. Until now, the International Director has personally driven this development from Paris. Today, the opportunity has simply become too significant to manage remotely.
That's where you come in.
As the company's first Account Manager in Belgium, you'll have the rare opportunity to build a business while benefiting from existing momentum. You'll own the entire commercial cycle-from identifying opportunities and opening strategic conversations to navigating complex organisations, managing multiple stakeholders and closing long-term partnerships. Your counterparts will range from Facility and Technical Directors to Sustainability leaders, Real Estate teams and Executive Management. This is consultative selling, where understanding business challenges matters as much as presenting a solution.
Your playground extends across four strategic markets: the Public Sector, Retail, Healthcare and Engineering Firms. The priorities are clear, but the route is yours to define. Nowhere is this more true than in Flanders, where no commercial playbook exists yet. Rather than executing someone else's strategy, you'll analyse the market, test your assumptions and shape the company's long-term Belgian approach.
While you'll enjoy significant autonomy, you won't build this alone. Reporting directly to the International Director, you'll receive a comprehensive onboarding at headquarters and continuous support from marketing, technical experts and the commercial strength of a €3 billion international industrial group. It offers the entrepreneurial freedom of a scale-up with the resources and credibility of an established global organisation.
And this is only the beginning. The ambition is to replicate in Belgium the model already deployed elsewhere in Europe, gradually building a local team around you. If you succeed in laying the foundations, you won't simply be the first employee in Belgium; you'll become the person who built the Belgian business, and potentially the leader of the team that follows
Candidate Profile
You'll probably recognise yourself if you enjoy creating opportunities more than inheriting them.
You're comfortable prospecting, opening conversations and navigating complex B2B sales cycles involving multiple stakeholders before bringing negotiations to a successful conclusion.
Long sales cycles don't frustrate yo; they motivate you because you know that meaningful partnerships take time to build.
You're equally at ease in French and Dutch, allowing you to develop opportunities across the whole Belgian market. Experience selling SaaS, technology or other complex B2B solutions will certainly help, but what matters most is your ability to understand technical environments quickly and translate them into business value for your clients.
Above all, you're energised by building. You don't need an existing territory, a perfectly documented playbook or a constant flow of inbound leads to perform. You enjoy analysing a market, testing ideas, creating your own commercial approach and seeing the direct impact of your work.
If, on the other hand, you prefer short transactional sales cycles, rely on highly structured sales processes or are looking to manage an established customer portfolio rather than create one, this opportunity is unlikely to match what you're looking for.
In return, you'll join the company on a permanent Belgian contract with a fixed salary of up to €60,000 gross, complemented by a performance bonus of around €20,000 (OTE approximately €80,000) and a company car. You'll benefit from a comprehensive onboarding programme, ongoing support from the international team and the flexibility of a Brussels-based hybrid organisation. More importantly, you'll have the opportunity to play a defining role in building the Belgian business from day one-and, as the organisation grows, to become one of its key leaders.
It all started with a simple belief: recruitment should be more than filling vacancies, it should help people grow and companies thrive with purpose.
Founded in 2009 in Brussels, Generations Recruitment is a talent acquisition agency specialized in Marketing & Sales profiles, from novice to expert and C-level. We help companies find the right match through permanent placements, in-house consultancy, and tailored workshops.
Over the years, we’ve supported more than 400 companies in diverse sectors: food & drink, FMCG, consumer electronics, pharma, automotive, software, agencies, insurance, and retail.
What makes us different? We believe that skills alone don’t create long-lasting success, shared values, culture, and purpose do.<br>That’s why we created our unique Generations Recruitment Aspirational Model (GRAM) to truly understand what drives people beyond their CVs.
To ensure meaningful, ethical, and diverse recruitment, we have also developed a Diversity & Inclusion Charter.
Key facts:<br>• 50,000+ Marketing & Sales candidates in our database<br>• 98% of our candidates stay more than 6 months — on average, they stay more than 3 years<br>• 400+ trusted clients
Behind Generations Recruitment is a team of passionate consultants who listen, challenge and guide, because for us, recruitment is about people, not numbers.
👉 More: www.generationsrecruitment.com<br>📞 Tel.: +32 2 344 44 08 | Mob.: +32 474 50 01 08 | <br>✉️ info@generationsrecruitment.com